Someone’s been taking the idea of “integrated marketing” a bit too far

September 30th, 2014

TSB poster

Apologies for the poor quality image, but the fact you can’t read the text on this poster, taken in the car park of Harpenden railway station, is kinda the point. Read the rest of this entry »

Is this the most ridiculous job advert of all time?

September 24th, 2014

We just rediscovered this fabulous barrage of bollocks in the Doris and Bertie swipefile of corporate tommyrot. Read the rest of this entry »

New series: the blogs you really should be reading if you care about copy

September 17th, 2014

You could spend your entire day reading blogs about copywriting. In a new series, we’re going to help you pare down your RSS feed to the handful of (other) blogs you really need to look at if you work with words. Read the rest of this entry »

You’re going to love this priceless bit of management consultancy-speak

April 15th, 2014

This is what passes for “insight” at “the trusted advisor to the world’s leading businesses, governments, 
and institutions”: Read the rest of this entry »

Need to say sorry? Here’s the one word you must never use

April 10th, 2014

So. Maria Miller’s apology to the House of Commons. As the UK press have repeatedly reminded us, it was just thirty-two seconds long. But its perfunctory nature wasn’t the only reason it bombed. Read the rest of this entry »

How not to break bad news

March 5th, 2014

Dear Thameslink,

The first rule of breaking bad news? Don’t pretend the bad news is good news.

Let’s take these posters you’ve put up around central London: Read the rest of this entry »

I’d be tempted to apply for this job if I could work out what it involved

February 27th, 2014

Are you good at shaping new initiatives in the front of funnel? And driving successful completion through Gates A, B and C?

Could you manage the formation, chartering and launch of new foresight activation initiatives?

Are you, at the same time, a strong verbal and written communicator?

If your answer to all these questions is “yes”, then following job could be for you… Read the rest of this entry »

How to craft a message that sticks, inspires and goes viral

January 23rd, 2014

Why not kick off the new year by learning to incorporate story telling into your business communications?

On Wednesday 19 February from 6.30pm I’ll be giving a short talk in London on storytelling. Do come along if you’d like to learn how stories can help you forge stronger connections with more readers. Book now.

Join us and you’ll come away with ideas you can apply instantly to make your comms more human, memorable and persuasive.

You’ll discover:

• How to persuade your readers by writing from the heart
• How to ditch that boring boilerplate once and for all
• Where to find the best stories
• How to build trust among employees, customers, investors – anyone who matters to your business

After the talk you’ll join other professionals for a spot of networking over drinks.

Doris and Bertie are hosting the event at citizenM, a stylish boutique hotel near London Bridge. Come along if you can!

Book now.

Tickets cost £20 per person, which includes the talk and drinks.

Places are limited so don’t delay!

A great university deserves better marketing than this

January 17th, 2014

Want to know what’s the worst thing about this new “market place” for education? You know, where universities have to compete for our business?

It’s not the fees. Or the interminable customer surveys you have to fill in between essays. Or even (if you’re a professor) the sense of entitlement your demanding 18-year-old clients surely must feel.

Nope. It’s all those god-awful adverts on the Tube. Read the rest of this entry »

Stop sweating over structure with this 5-minute technique

January 7th, 2014

So. You’ve got to write a long, detailed report, containing lots of complex ideas. Where do you start?

How do you know what’s most important? How do you know what to ditch and what to keep?

How do you even begin to structure it?

Here, I’m going to reveal a simple trick for cutting through the clutter and getting things straight in your head. Read the rest of this entry »