Not being clear about why you’re writing is a mistake business writers make all the time. In presentations. In emails. On website landing pages. And, most of all, with report writing.
But it’s a mistake that will sap your report writing of all impact. By which I mean your power to persuade. Because the goal of all business writing – including reports is to persuade. Read the rest of this entry »
Connect with your reader
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Tell a story
Keep it punchy
Sharpen up your sentences
Use certain words, ditch others
Get a grasp on grammar and punctuation
Proofread like a pro
Pump up your persuasiveness with a rhetorical flourish